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The time is upon us again— early alarms, long lines, and highlighted lists—it’s Black Friday week. Traditionally known for its hectic crowds, limited inventory, and much anticipated deals, it is a whirlwind of hope, disappointment, patience, and the lack thereof. But what if you didn’t have to put up with any of it? What if instead, you chose to support small businesses? Let us show you how.

small business

Shop here for…clothes

If you’re hoping to snag some deals for matching sweatsuit sets, or cozy sweaters for the cooler season, then there are a lot more options available than fighting over your size in a mall store. And bonus: all of these are also ethical and sustainable businesses, so not only are you saving yourself a headache, you’re also helping to save the planet.

Pact:  High quality organic fabric with basic, every-day pieces for the whole family (toddlers and children included).

tonlé: committed to a zero waste philosophy, this company uses reclaimed materials for their more abstract and unique pieces. And if you don’t fully love them, or outgrow them, you can even send them back to avoid the dreaded landfill.

Girlfriend Collective: If the past year has taught us anything, it’s not to underestimate the power and versatility of activewear. Girlfriend Collective is a company that is passionate about two things: sustainable, eco-friendly fashion and inclusive sizing. Here, you will find a range of activewear, underwear, and loungewear meant to fit any type of body, with 100% eco-friendly packaging and quality, recycled materials. In other words, a true win-win.

Shop here for…jewelry

Not only is big box store jewelry expensive, it’s also not exactly unique. If you’re looking to truly wow that someone in your life —and do it on a much more manageable budget—then check out these small businesses.

Italic: While this business didn’t exclusively start off as a jewelry store, it has recently expanded to include it, and we’ll tell you why that’s a big deal. Italic is actually an online retailer where you can find clothing, handbags, home goods, and more that are made in the same factories as designers like Miu Miu and Prada — just without the label and for a fraction of the price. So you know that the pieces you find here will be luxurious, and you can snag them for under $200.

Star Crossed:  If you’re shopping for someone a little younger  —say, the teen in your life—then Star Crossed is one of our top recommendations. Featuring unique, trendy pieces that can be purchased for under $20 (and won’t tarnish), this young company will do them, or your wallet, no wrong.

Montserrat: Whether you’re looking for a statement piece or something more classic, you can find them here amongst their large collection, with many listed at under $100.

Shop here for…makeup

The thought alone of the crowds and sample testers at an Ulta or Sephora this weekend makes me shiver all over. If you feel the same—and want to find something that can’t be easily found anywhere else—then check out these indie makeup brands instead.

Rude cosmetics: If you —or the person you’re getting this for—likes color and personality, then this is the makeup brand of your dreams. Highly pigmented, cruelty-free, and vegan, these formulas are fun, blendable, and let you truly explore your own creativity, without limiting you to theirs.

Realher: If the founding story of this company doesn’t get you—created as the ultimate gift from a father to his daughter—-then its products and message certainly will. Realher is committed to empowering women, with positive affirmations as product names and shades rather than the traditional crude descriptions. They’re also transparent about their donations to various non profit organizations that support community and female empowerment. Not to mention that the products themselves are gorgeous.

Sigma Beauty: This is a brand that’s very close to breaking out from indie status into mainstream status, so definitely a worthwhile mention. Their selection is broad, their ingredients are clean, and they even have 40% deals for Black Friday. What more could you ask for?

While we wish that we could give small business suggestions for the most sought after industry — tech— those video game consoles and new laptops will just have to be bought the more traditional way. But if you do end up snagging a new phone this holiday season, keep in mind that your now old one can still be repurposed, and maybe even passed down, with a $5 SIM card from TextNow. Activate it with your old phone, and have access to unlimited calling and texting wherever you go, even without WiFi, for free.

And if you have your own list of small business you think should be supported this shopping season, list them in the comments below!


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  • Thank you TEXTNOW for your free phone service. I greatly appreciate being able to use your free high quality phone service. Happy Thanksgiving to you all too.

  • Make bag for Christmas 🌲⛄🌲🌲🌲⛄🌲 and tomorrow morning and then I will send it to come Lisa Miss Donna and then It and tomorrow morning at work and then I will be great to come home and then tomorrow morning at work today so much you are welcome anytime after noon tomorrow

  • Where can I get a $5 text now sim card to have access to unlimited calling and messaging?

  • I’d like to thank you for that lovely and touching letter. this thanks giving. And even though My family is all dead and dissbanded, I have no one to be in contact with, but it is comforting to know that should I need it that service is available to me basically free. I’m glad to k ow that there are still caring individuals in this world, helps me to remember that there is some good in this world even if it rarely shows it’s self, you all at textnow believe it or not may have actully saved my life, your show of kindness, caring, and compassion for others is touching and rare. Maybe life is still worth struggling miserably every day through hoping for some sort of reprieve from the monotony and sadness of this lonely and ending assistance.
    Happy Thanksgiving.

    • Same feeling. Hope you had a good thanksgiving.

    • hey, just checking in on you but not out of some concerned mentally and emotionally nurturing place of reason , light and learning that dradratdada good decision making skills are fun. Cause I am not anywhere near having a reason for productive living. But your comment got me crying and now I have slobberry snot tears all over my sweatshirt because you weren’t ashamed to say you are alone. I wish I had that part down. This time of year and then until that first week of may is so terrifyingly lonesome and has been my off months since I was starting high school. When I can talk to people , I make up a life that I would have been closer to if it were always just May 6th on through til October. Thank you for whatever way you sounded to my head that got me thinking of getting up and calling someone , even if I know they gave up on me and don’t know what to ask about . with all the awareness and education on mental health that has been successful at bringing it out of the things only talked about in private and in that hushed voice usually reserved for talking about failures in other people’s families. but now that we are more sensitive to how much we all are carrying ; why isnt every one as off balance in our hearts and our minds ? Having a person to hold your hand or hope they don’t tense so much if your head rests for a second against heir back? I am sorry that you are not surrounded by family. I hope by saying they are disbanded , it is not in anger. i think sometimes that if I tell people how bad it really is they won’t stop me if I wanted to die . Cause maybe it is that bad. You know? Other people laugh and laugh at the things happening now in their lives. I don’t know the last time I laughed without anything else on my mind but that moment being funny .
      If you are as good at speaking as you are at comment writing , I think you will be okay. You recognize how precious it is to show compassion in a viable form like the TextNow cheap calling and texting app. that was awesome of you to say thanks back.

  • Thank You textnow I’ve been with yall for a long time and your service has helped me in so many ways, that I brag about yall and tell everyone I know and meet about what I have and that they too should be using this service they would be much happier in life when there regular service cuts them off for whatever reason and they are at a loss, some listen and some just loose out in life. So Happy Holidays everyone. Stay healthy.

  • Thanks

  • Thank you for your very nice holiday wishes. I can tell y’all I’m so thankful for the text now app. I have been having trouble with cricket, I have had two phones going on the third in less than a month. The apps they suggested to down load are full of viruses and malware. My iPhone is the only phone I’m able to use that has not been infected. So once again thank you for your text now app an YALL have a nice holiday season Tonya StClair

  • I would like to see things and food things from browser , Amazon, and etc on my cellphone from you all. Thank you to all from me. Have a smile day.

  • Thank you 😌

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calling and texting